Visual Marketing: The Game Changer for Digital Marketers

Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and Facebook and Instagram beating Twitter in terms of user count shows that the consumption pattern of Digital world is clearly inclined towards the visual marketer. Even Facebook had to introduce video functions in its Click-To-Website, Carousel and other ad offerings. Virality of Memes and GIFs in Social Media is no hidden fact.

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Intel is rocking its Instagram Marketing with stunning visuals, testimonial videos and real time coverage.

Be it brands or celebrities, they all need to get set with marketing strategies using the power of visuals, specially videos. But the bigger challenge lies in being unique with your visual content, social media world offers a short shelf life of posts. You can definitely go back to Starbucks, Oreo or even Intel for inspiration for your Instagram strategy but you can’t really be successful if you don’t offer something which they don’t. These platforms are littered with stereotypical images of sunsets, birds, food, technology, etc. and the user may simply scroll away your content as well. Making the user stop by your brand is the challenge.

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Starbucks is one of the biggest brands on Instagram. They believe in making their brand a part of your routine.

This is again threatening for brands who are looking to create memorable brand stories. The right content at the right time is the thing. Brands really need to define their content themes, image templates, video shoots, much in an integrated manner to create impact. Good visuals backed by targeted ads can surely ensure desired ROIs for brands. Other than this, the targeting of online advertisements need to be meticulously planned. ‘My brand is for everyone’, doesn’t really works in Digital world. Customer Profiling based on age, gender, purchasing power, interest, geographical conditions is prerequisite. Other than this, use of relevant hashtags, timings and consistency in postings is equally important. YouTube videos and Instagram Images/Videos, both need to be interactive to ensure regular consumer engagement. Even a simple one-liner after your post text asking for audience feedback can make a lot of difference. Technical brands can rely on infograph for explaining their cases well, research suggests that presenters who use visual aids are 43% more effective in persuading audience. Slideshare has been highly instrumental in use of presentations to increase business outreach.

Other than these, another aspect of Visual Marketing is Live Streaming; the possibility with applications like Periscope, YouTube Live and Facebook Live have created are enormous for the Social Media Marketer. They can be thoroughly harnessed for sneak peeks, product presentations, behind-the-scene footage, question-answer rounds or simply live coverage of your event. You can even conduct contests with Live Streaming on any of the platforms and cross-promote it across channels. This makes your brand more interactive and fun.

Adding to these, usage of videos can also revitalize the Email Marketing for the better. Embedded videos in mailers can give a better glimpse of your message and definitely generate a greater ROI. Embedded videos can be used on websites as well to give a sneak peek into your product.

Coming to the end, Visual Marketing needs to be a priority for every Digital Marketer and I would advice that instead of rushing to generate fresh video and image content, take a back step; look inside your brand and pick what can be marketed. Use and convert your data into video and move forward to innovate more.

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

Hike Messenger: Rise of The Indian Unicorn

The story of youngest Indian unicorn
The story of youngest Indian unicorn

Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success.


Hike offers around 10,000 stickers in about 40 languages for ultimate user experience

The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup to achieve the feat of hitting the mark of a Billion Dollar evaluation. While the world goes gaga over the success of this 4-year-old Indian messenger app, it’s time to understand what did they do so right?

Founded by Kavin Mittal, Hike Messenger was just another messaging app in playstore and Apple app store till few years back but they had innovations to offer and that was free internet SMSing. That was a time when smartphones were owned by a few privileged ones and internet SMSes were much needed. Hike messenger quickly captured the eyeballs of college going crowd and became a personal favourite for the age group and rest is history.

What fascinates me most is the idea behind the innovation. Kavin Mittal got the idea of inventing a messenger like Hike when he saw a Golgappa seller talking on a primitive phone. He wanted to address the strata of society which is yet to discover the privileges of high-end smartphones. He quickly made progress by providing news and cricket updates on Hike app itself. The smart move clearly showed his vision of capturing a market owned by low-cost smartphones which have less memory to accommodate multiple applications. Cricket being a religion in India definitely has a huge fan following and its updates are must for every citizen. With Hike messenger allowing its users to get them on one single platform without the pain of having another app in phone was a bonus. Other than this, Kavin tied up with leading e-commerce and other portals to provide free coupons which wooed the young crowd even more. From the strategy of giving top-up recharge to those who used Hike messenger more than Whatsapp to introducing privacy mode to protect profile picture and status updates, Kavin has beautifully played on the psyche of young India. The mobile app’s marketing technology has fetched it around 100 million users. On an average its users are exchanging 40 billion messages per month and are spending 120 minutes per week using it. capture-20160926-130441

The success story is not just about the innovation which Hike messenger brought in but also about the way they marketed it. Not long back, the TVCs of Hike messenger clearly targeted the teen and screamed of privacy settings, free coupons, live cricket and news updates which the teens and youth of this generation greatly need. The Social Media Channels of Hike messenger are as quirky and attractive as the coming generation. Their Moment Marketing skills are at par, they don’t miss a single festival or occasion to introduce cool stickers and send wishes to their users. Thus, a much personalized experience. The Digital Marketing spent of Hike Messenger speaks volume of how much they take their Digital presence seriously and this has helped them grab eye-balls of investors. With backing from brands like Bharti Softbank, Tencent, Foxconn Technology group and many more big names, Hike Messenger has proved that it is here to stay!


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *