MagMug
  • Visual Marketing: The Game Changer for Digital Marketers

    Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and

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  • Poverty is no barrier to one girl’s dream of becoming a doctor

    Recently I met an inspiring student: 12-year-old Song Liza, who told me about her goal of becoming a doctor. Her reasoning is simple: one, because the shortage of doctors in Cambodia means she would be able to get a good job; and two, because she wants to help people in her poor, remote community in

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  • Hike Messenger: Rise of The Indian Unicorn

    Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success. The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup

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  • I Will Never Grow Up

    I will never learn to grow up. I will always be that little girl with larger than life dreams. I don’t want to give up on the thought of fairy tales. I still want to believe that I will fight the demons and win over them. I still feel that someday, somewhere I will meet

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  • #MagMugReviews: The Karachi Deception

    The Karachi Deception written by Shatrujeet Nath is a gripping tale set in the backdrop of Indo-Pak rivalry and cross-border terrorism. The fiction revolves around Major Imtiaz, a super efficient Indian Army commando and a member of discreet Unit Kilo. He is given the duty of Project Abhimanyu, an ambitious plan devised by RAW and

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  • He Won An Olympic Medal and a Nobel Prize

    As incredible it may sound Philip Noel-Baker, an athlete, statesman and advocate of international disarmament won the Olympic medal for 1500 mt. race in 1920. He strongly opposed the wars and served in an ambulance unit during the First World War. His unit was decorated with multiple medals and saved numerous lives. He was a

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