Dear Parents: Your kid might be a ‘Misfit’ and it’s OK! 

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Dear Parents,

You know what, what is our biggest fear? it’s the fact that at times people like us suffer from Identity crisis. We don’t know who we are, either we’re the ones who wear creative ideas on our sleeves or the ones who know number munching by the back of our hands.

I’ve suffered an identity disorder like this since childhood. I loved science but scored the highest in literature. I knew physics theorems by heart but still carried a sketchbook and color pencils in bag and drew random doodles. A confused kid as I was, I took up engineering only to teach  Othello to an English honors student and help her pass the exam. No, I’m not saying that I was some super talented idiot or I was not doing well in my engineering subjects. I’m just telling you, I was a confused misfit and still I’m doing OK!

I studied as hard as I could but my heart always belonged to script writing and fine arts. I can tell you more about classical and folk music than any subject expert of that field.

I switched professions right after I completed my degree. My family and especially my parents had to face all sorts of questions over my decisions. Most of the people thought they were rash and stupid things that I was doing.
Even when I stepped into the business of Social Media Marketing, I realized this was a field dominated by journalism and communication graduates and you could find stereotyping at every nook and corner. People thought that an engineer was an outsider and we’re nothing but geeks who don’t have an iota of creativity.

Keep that story aside as to how I proved them wrong and build what I wanted, bit by bit. What I want to tell you is, your kid might be a misfit, an introvert, or a I-know-what-I-am-doing brat. Please learn to listen to them if you can’t  agree with them always. I’m not asking you to back off and let them do what they want always but try to at least understand the world they’re living in which is much different and evolved than yours.

Digital marketing didn’t existed 10 years back and let me tell you the amount of number munching and creativity it needs in equal measures, a faint heart will fall apart too early here. Had my parents been too conservative about the job I chose, I wouldn’t have been this happy all my life and writing this to you. They accepted that their kid wasn’t like others who would be happy in simply graduating with an MNC job and a monotonous life ahead. They put up with my early stages of constant trying and failing and then trying again, my workholic attitude, my unreasonable rudeness when at work and a lot more. They were OK if I came home too exhausted to even give them  a call. They endured it all and still kept encouraging.

Your kid is special, let him choose what he wants. Your job is to be vigilant enough to educate him about everything. I never ask kids to believe that, ‘marks don’t matter.’, Marks definitely matter and that’s the reality check every kid needs to have growing up but what you need to tell them is that marks in your favourite subjects are the ones that matter the most! If you love English, score well in it and it’s ok if you can barely pass mathematics. If you’re good at sports, then strive to be the best sportsman in the world. Whatever you do, wherever you go, do what you love and give it all and rest everything will fall in place.

There’s no glory in being a frustrated engineer stuck in a job you hate and there’s neither any greatness in being a creative director. The glory only lies in choosing what you love and killing it with success. You can’t compare a Sachin Tendulkar to a Mark Zuckerberg, they both have toiled enough to attain what they have and that’s all that matters. I know MBBS graduates going for MBAs simply because they don’t want to be doctors all their life and trust me, we find it pretty normal.
I was lucky enough to have a family that understood and accepted the ‘misfit’ kid. I hope that someday your kid also grows up to say the same.

Header Image Courtesy: Mark Anderson’s Comics


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2017. Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

It’s not a You Vs Us Battle: A Millennial’s Rant

I’m a 90s kid (not a kid but a grown up) and it hasn’t been long since I celebrated my 25th birthday. It’s been more than 3 years in the industry and I think I’ve been trying to work as hard as I could. My college juniors look up to me for some gyaan and free lunches, my parents still think I’m a underdog, my friends are more or less in the same boat, my employer is fine with my progress, clients are reasonable with ROIs I generate for them, my landlord is happy to have a quiet and disciplined tenant, my kaamwali is happy because I’m considerate enough to ask her for a cup of tea on a winter morning, passer-bys don’t notice me; may be an introvert like me doesn’t really needs to be noticed. I pay my bills from my own hard-earned money and sometimes do struggle to make ends meet.

Overall, I’m much like any normal human being on this planet but lately I’ve seen/read so many discussions about millennials that I really get a feeling of being ‘the new animal in the zoo’. At times I don’t understand why the older generations are so obsessed with stereotyping us? Why are we always projected as mindless high-school revolutionaries?

I do agree that we aren’t as experienced as you are but we do have a mind and understanding of our own. We do have a sense of responsibility towards our organisations, our society and towards the entire human race. We don’t beg for kindness from anybody, we work hard to carve our path, trust me it isn’t as easy as you think so. We understand, we are privileged in terms of getting access to today’s technology at a much younger age but not all of us can really afford shitty expensive gadgets.

We wear ideas on our sleeves instead of hearts. We do love the rush, the madness, the newness of places and people. All we ask for is an atmosphere that drives us crazy and compels us to be a better person than we were yesterday. We don’t work for your handsome CTCs or medical cover, we work to help you build a better organisation and fulfil a greater purpose. We look for your guidance not orders. We might sound incorrect at times but we aren’t wrong always, we simply carry different perspectives because we grew up in a much different world and are again building something that will be much more different. You might think that our world will be complex; no it will be much easier. We want to see a world where you get evaluated on the basis of your work not on what you wear to office or how many hours you spend working. We want to build a Do-it-yourself world instead of Do-it-for-me.

Stop judging us on how many dates we pick every weekend or how many months our relationships last. Your generation must have had its own crazy times; do we come asking for it? No!

As far as our loyalties as an employee is concerned, keep giving us innovative environment, we will keep serving you success stories but please stop overrating us! We aren’t celebs or politicians. Not all of us believe in being job-hoppers. We’re a much normal generation that carries all kinds of individuals, some will grow up to be billionaires, some will be their employees, some might just remain being NOTHING, much like in your generation.

So let’s bear with each other and build a better world!

Peace Out!

Udisha M.

Header Image Courtesy: CollegeHumor


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2017. Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

‘Shop Now’ on Instagram: From Marketing to Sales

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Image source: SproutSocial

Instagram has registered a phenomenal growth since its inception. The photo sharing app boasts of a 500 million user base and is only behind its parent company, Facebook in terms of user-engagement. Research says that 7 out 10 hashtags used on Instagram are that of brands and 65% of top featured posts are that of products, this clearly speaks volume of the branding that enterprises have done through the platform. Being an image driven social network, Instagram quickly grabbed the eyeballs of  brands and individuals. Verticals like Food tech, E-commerce, Photography, etc. works wonders on Instagram. Not just this, individuals got to the platform to express their personal views, paving way to the rise of a whole new level of ‘influencer marketing’, concepts like; ‘Insta-Meet’ no more sound strange to the Social Media savvy generation.

Moving on, Instagram has shown a great progress in commercializing itself. The introduction of videos, analytics and many more has boosted the commercial power of the mobile app. Instagram is also expanding its market by making it available on Windows 10 PCs. The future of this feature is yet to be decoded but it seems promising.

What took me by surprise is the recent introduction of ‘Shop now’ button for Instagram. The platform will no more be a ‘window shopping only’ place but will ensure a complete shopping experience for the E-commerce portals. Now brands can tag upto 5 products in a picture and can redirect the users to their website. I expect this to be a huge game changer for the brands as well for the influencers. Bloggers working on brands can directly measure the amount of sale garnered because of their participation and can ask for direct share in profit, in the similar way brands can focus on creating more inclusive and collaborative campaigns.

The only drawback which I see now is the rise of ethical issues in advertising. Brands might pay a good amount to Instagram to advertise on the platform but how will the users identify between the real and paid recommendations given by Bloggers/Influencers. This might not be a concern from the commercial point of view, but looking from the Instagram’s credibility perspective; this will create issues as it is still a self-reporting platform which relies on user recommendations for flagging the irrelevant posts.

To conclude, we can only say that right now its time to simply sit back and watch the feature growing. It might become a great success or might meet the fate of Pinterest shop now feature, this genuinely depends on the shoppers.

Header Image Courtesy: www.allure.com

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

 

 

Tinder: When Dating Meets Marketing

Dating is no more a taboo for the Indian youth. Youngsters are getting to Tinder, TrulyMadly, Happn and a lot more dating applications to find a match. Most of these mobile applications rely on Geo-targeting to help their users find a partner. Tinder alone boasts of a 50 million user-base where more than 85% are aged between 18-34. Tinder offers a great opportunity for startups and enterprises to reach out to consumers with a more personalized experience.  However, the brands need to be really smart in making a move. Tinder has some really successful campaigns to boast about overseas but in India we haven’t yet seen any brand harnessing the opportunity well.

The user base of Tinder in India is majorly restricted to metro cities, this is an opportunity and a threat as well. Since, there’s least competition on the platform in India, enterprises and startups can smartly plan campaigns that are engaging and hit the right nerve of the users. Campaigns like that of ‘Ex-Machina Stunt‘ can be a huge success. Bollywood and Hollywood Filmmakers can engage Indian audience with Tinder profiles of their lead actors or villains and set the town talking easily for movie promotion. In the same way, small enterprises or restaurants can attract audience like Domino’s Pizza which allowed Tinder users to swipe right some great deals on Valentine’s Day. In a similar fashion Gillette did a marketing research on Tinder just to find out as to how facial hair affects the popularity of men on dating platforms.

Looking from the Tinder’s perspective, the dating application really needs to allow such campaigns on its platform to boost its popularity in India. Campaigns related to movie promotion/restaurants/social causes etc. will create curiosity among the youngsters and compel them to install the mobile application.

My suggestions for Tinder Campaigns: A find-your-team-match for the Indian Premier League: A campaign wherein the Tinder users can interact with their favorite teams and once they have swiped right the team they wish to support, the teams can tell the users as why they should be with them and redirect the users to their Instagram/Twitter handles. This cross-promotion will help not just boost the social media handles but will increase the branding.

To sum up, being a Digital Marketer, this is going to be an exciting phenomena to watch out for. I am really looking forward to see which Indian brand really takes the risk of starting with a Tinder campaign and making it a success in this world of opportunities yet uncertainties.

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

Visual Marketing: The Game Changer for Digital Marketers

Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and Facebook and Instagram beating Twitter in terms of user count shows that the consumption pattern of Digital world is clearly inclined towards the visual marketer. Even Facebook had to introduce video functions in its Click-To-Website, Carousel and other ad offerings. Virality of Memes and GIFs in Social Media is no hidden fact.

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Intel is rocking its Instagram Marketing with stunning visuals, testimonial videos and real time coverage.

Be it brands or celebrities, they all need to get set with marketing strategies using the power of visuals, specially videos. But the bigger challenge lies in being unique with your visual content, social media world offers a short shelf life of posts. You can definitely go back to Starbucks, Oreo or even Intel for inspiration for your Instagram strategy but you can’t really be successful if you don’t offer something which they don’t. These platforms are littered with stereotypical images of sunsets, birds, food, technology, etc. and the user may simply scroll away your content as well. Making the user stop by your brand is the challenge.

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Starbucks is one of the biggest brands on Instagram. They believe in making their brand a part of your routine.

This is again threatening for brands who are looking to create memorable brand stories. The right content at the right time is the thing. Brands really need to define their content themes, image templates, video shoots, much in an integrated manner to create impact. Good visuals backed by targeted ads can surely ensure desired ROIs for brands. Other than this, the targeting of online advertisements need to be meticulously planned. ‘My brand is for everyone’, doesn’t really works in Digital world. Customer Profiling based on age, gender, purchasing power, interest, geographical conditions is prerequisite. Other than this, use of relevant hashtags, timings and consistency in postings is equally important. YouTube videos and Instagram Images/Videos, both need to be interactive to ensure regular consumer engagement. Even a simple one-liner after your post text asking for audience feedback can make a lot of difference. Technical brands can rely on infograph for explaining their cases well, research suggests that presenters who use visual aids are 43% more effective in persuading audience. Slideshare has been highly instrumental in use of presentations to increase business outreach.

Other than these, another aspect of Visual Marketing is Live Streaming; the possibility with applications like Periscope, YouTube Live and Facebook Live have created are enormous for the Social Media Marketer. They can be thoroughly harnessed for sneak peeks, product presentations, behind-the-scene footage, question-answer rounds or simply live coverage of your event. You can even conduct contests with Live Streaming on any of the platforms and cross-promote it across channels. This makes your brand more interactive and fun.

Adding to these, usage of videos can also revitalize the Email Marketing for the better. Embedded videos in mailers can give a better glimpse of your message and definitely generate a greater ROI. Embedded videos can be used on websites as well to give a sneak peek into your product.

Coming to the end, Visual Marketing needs to be a priority for every Digital Marketer and I would advice that instead of rushing to generate fresh video and image content, take a back step; look inside your brand and pick what can be marketed. Use and convert your data into video and move forward to innovate more.

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

When Engineers define the Future: My Experience at NASSCOM Engineering Summit

You know life is blissful when you get paid to study technology all day long, write about it, travel for it, meet great people, enjoy good hospitality and a lot more. I can never imagine a job as fulfilling as mine. Being working for NASSCOM [National Association of Software Companies] gave me this golden chance of attending the NASSCOM Design and Engineering Summit consecutively for the second year. Ah yay!

Themed on ‘Imagineering for the Digital Future‘, the summit discussed topics like Design Thinking, Rise of Internet of Things, BigData usage and Artificial Intelligence, Self Driving Cars, 3D Printing, Aerospace designing, to transforming a traditional enterprise for a digital age. Presided over by who’s who of the industry, the two-day extravaganza was enough to blow your mind with insights and jaw dropping facts.

Starting with the workshop on connected vehicles led by S. Sreegururaj from Tech Mahindra talked about the rising need of sensor-driven smart vehicles and the market seems to be very receptive. Another masterclass was led by Deepa Bachu from Pensaar India on Design Thinking. One of the most interactive sessions, she helped people create the road map to design thinking and the key point to takeaway: ‘Innovation is not just about products, it’s about business models. ct-ksbvwiaq7vki-jpgArdhendu Pathak from Airbus conducted various 3D Design activities in his Deep Dive Session. Attendees came up with innovative solutions like how can 3D Printing help in Disaster Management, in Medical conditions and a lot more. Ardhendu summed up beautifully saying, ‘Collaboration is the way of life.‘ Then came the man who won our hearts and left us awestruck by his endurance of empowering India with a Self Driving Car, Roshy M. took the stage to talk about his personal project. His vision of developing extremely sophisticated predictive models that can work on Indian roads and his countless trials inspired every attendee. We wish him all the best and wish that his dream comes true soon.

Moving on to the main conference, R. Chandrashekhar, President, NASSCOM talked about how the lines between the manufacturing and software is blurring. Kevin Ashton, the much awaited speaker and Father of IoT gave us the mantra of technology evolution, ‘Technology moves from Ridiculous to Miraculous and finally to Monotonous.

Kevin Ashton left us speechless with his predictions.
Kevin Ashton left us speechless with his predictions.

Talking on the challenges of enterprise transformation, Paul Humphries from Flextronics confessed that it’s difficult for a hardware company to make software. Day 1 ended with a superb advice coming from Karthikeyan Natranjan from Tech Mahindra saying, ‘Don’t take a bazooka to kill mosquitoes’ referring to solutions fitting the problem.

Day 2 started with a fireside chat with S.N. Subrahmanyam, M.D., L&T and he shared the company’s vision of, ‘Digital Enterprise that builds the physical world.‘ Followed by him, Thomas Jakob from Bosch shared, ‘One of the key barriers we found in Bosch was, it’s not about the technology, it’s about the business model.‘ on the enterprise upgradation. In an exciting revelation, Prassana from Mercedes Benz told us that, ‘The best time for automobile is yet to come.‘ Supporting the fact, Karthikeyan Natranjan also said, ‘It’s going to be an exciting time for automobile industry. We are going to jump 3 curves in 2 decades.

The summit was well concluded with the signature statement coming from Silvio Pietro Angie, ‘Design makes the world a better place.’

A learning that will stay with me for a very long time, NASSCOM Design and Engineering Summit was nothing less than a roller coaster ride. It passed in a blink of an eye but has given me the pride of a contributor in its success. To sum up, I would say, ‘Disruption has existed and will tend to exist, you can either be excited to embrace the change or get disrupted and die.’

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *