MagMug
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    Dear Parents: Your kid might be a ‘Misfit’ and it’s OK! 

    Dear Parents, You know what, what is our biggest fear? it’s the fact that at times people like us suffer from Identity crisis. We don’t know who we are, either we’re the ones who wear creative ideas on our sleeves or the ones who know number munching by the back of our hands. I’ve suffered

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  • It’s not a You Vs Us Battle: A Millennial’s Rant

    I’m a 90s kid (not a kid but a grown up) and it hasn’t been long since I celebrated my 25th birthday. It’s been more than 3 years in the industry and I think I’ve been trying to work as hard as I could. My college juniors look up to me for some gyaan and

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  • ‘Shop Now’ on Instagram: From Marketing to Sales

    Instagram has registered a phenomenal growth since its inception. The photo sharing app boasts of a 500 million user base and is only behind its parent company, Facebook in terms of user-engagement. Research says that 7 out 10 hashtags used on Instagram are that of brands and 65% of top featured posts are that of

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  • Tinder: When Dating Meets Marketing

    Dating is no more a taboo for the Indian youth. Youngsters are getting to Tinder, TrulyMadly, Happn and a lot more dating applications to find a match. Most of these mobile applications rely on Geo-targeting to help their users find a partner. Tinder alone boasts of a 50 million user-base where more than 85% are

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  • Visual Marketing: The Game Changer for Digital Marketers

    Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and

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  • Hike Messenger: Rise of The Indian Unicorn

    Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success. The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup

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  • I Will Never Grow Up

    I will never learn to grow up. I will always be that little girl with larger than life dreams. I don’t want to give up on the thought of fairy tales. I still want to believe that I will fight the demons and win over them. I still feel that someday, somewhere I will meet

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  • Mobile Innovation: When Big Challenges Come In Small Packets

    ‘Do you remember the last time you booked a cab or ordered food on call?’ ‘Do you remember the last time you uploaded a picture on Facebook via Desktop?’ ‘Do you remember the last time you used a physical calendar to check the date?’ No, you don’t and that is the Big Change which Mobile

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  • #MagMugReviews: The Karachi Deception

    The Karachi Deception written by Shatrujeet Nath is a gripping tale set in the backdrop of Indo-Pak rivalry and cross-border terrorism. The fiction revolves around Major Imtiaz, a super efficient Indian Army commando and a member of discreet Unit Kilo. He is given the duty of Project Abhimanyu, an ambitious plan devised by RAW and

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  • No Grey: All Black and White

    I have always found it difficult to make people understand the kind of person I am. Some think I am rude, others think I am geek. Some take me as an intellectual, others as dumbass. There’s a huge list of names I have got in this short span of life.  Some love me for the

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  • Keep Calm and Love Chai Over Coffee

    It is not ‘tea’, it is ‘Chai’! Do you get it? Chai! Chaha! Chah! Cha! Call it by any name, in any language, have it in mug or glass; it is awesomeness, pure awesomeness! I always have this debate with my intellectual and sophisticated friends who love coffee over tea! I mean, like what? Coffee

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  • Why Is The King Always Lonely?

    There’s always a desire to be a king in all of us. We want to be number 1, we want to be the rulers and not the ones to get ruled. We run the rat race only to reach the finishing point and then learn that nothing like that really exists. There’s no end to

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  • Big Bag Theory: Thank you Delhi

      I sat on the platform waiting for the metro. A wait of 12 minutes for the Airport Express to arrive. The time seemed to be moving so slow. My parents were coming to see me and it was more that 40 days since I had met my mom. I was restless, the plane carrying

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  • A tribute to R.K. Laxman sir.

    There are times when you want to say so much, still there is something so poignant which keeps pulling you back! Those times are when, your eyes get blinded by the shedding tears, who are just not ready to stop! Someone, who didn’t belong to you, yet was so special! The first memory  I have

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  • An open letter to the citizens of India, from an anonymous U.P. woman.

    Dear citizens of India, Well, Uttar Pradesh is that one state which is hated by many, loved by few but is just not ignorable. We are known for our population[eh.. there are hardly handful of “countries” which beat us in that!] our illiteracy, our “desi gawarpana” and above all, we are the ‘Bhaiya jis’ and

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