Dear Parents: Your kid might be a ‘Misfit’ and it’s OK! 

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Dear Parents,

You know what, what is our biggest fear? it’s the fact that at times people like us suffer from Identity crisis. We don’t know who we are, either we’re the ones who wear creative ideas on our sleeves or the ones who know number munching by the back of our hands.

I’ve suffered an identity disorder like this since childhood. I loved science but scored the highest in literature. I knew physics theorems by heart but still carried a sketchbook and color pencils in bag and drew random doodles. A confused kid as I was, I took up engineering only to teach  Othello to an English honors student and help her pass the exam. No, I’m not saying that I was some super talented idiot or I was not doing well in my engineering subjects. I’m just telling you, I was a confused misfit and still I’m doing OK!

I studied as hard as I could but my heart always belonged to script writing and fine arts. I can tell you more about classical and folk music than any subject expert of that field.

I switched professions right after I completed my degree. My family and especially my parents had to face all sorts of questions over my decisions. Most of the people thought they were rash and stupid things that I was doing.
Even when I stepped into the business of Social Media Marketing, I realized this was a field dominated by journalism and communication graduates and you could find stereotyping at every nook and corner. People thought that an engineer was an outsider and we’re nothing but geeks who don’t have an iota of creativity.

Keep that story aside as to how I proved them wrong and build what I wanted, bit by bit. What I want to tell you is, your kid might be a misfit, an introvert, or a I-know-what-I-am-doing brat. Please learn to listen to them if you can’t  agree with them always. I’m not asking you to back off and let them do what they want always but try to at least understand the world they’re living in which is much different and evolved than yours.

Digital marketing didn’t existed 10 years back and let me tell you the amount of number munching and creativity it needs in equal measures, a faint heart will fall apart too early here. Had my parents been too conservative about the job I chose, I wouldn’t have been this happy all my life and writing this to you. They accepted that their kid wasn’t like others who would be happy in simply graduating with an MNC job and a monotonous life ahead. They put up with my early stages of constant trying and failing and then trying again, my workholic attitude, my unreasonable rudeness when at work and a lot more. They were OK if I came home too exhausted to even give them  a call. They endured it all and still kept encouraging.

Your kid is special, let him choose what he wants. Your job is to be vigilant enough to educate him about everything. I never ask kids to believe that, ‘marks don’t matter.’, Marks definitely matter and that’s the reality check every kid needs to have growing up but what you need to tell them is that marks in your favourite subjects are the ones that matter the most! If you love English, score well in it and it’s ok if you can barely pass mathematics. If you’re good at sports, then strive to be the best sportsman in the world. Whatever you do, wherever you go, do what you love and give it all and rest everything will fall in place.

There’s no glory in being a frustrated engineer stuck in a job you hate and there’s neither any greatness in being a creative director. The glory only lies in choosing what you love and killing it with success. You can’t compare a Sachin Tendulkar to a Mark Zuckerberg, they both have toiled enough to attain what they have and that’s all that matters. I know MBBS graduates going for MBAs simply because they don’t want to be doctors all their life and trust me, we find it pretty normal.
I was lucky enough to have a family that understood and accepted the ‘misfit’ kid. I hope that someday your kid also grows up to say the same.

Header Image Courtesy: Mark Anderson’s Comics


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2017. Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

‘Shop Now’ on Instagram: From Marketing to Sales

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Image source: SproutSocial

Instagram has registered a phenomenal growth since its inception. The photo sharing app boasts of a 500 million user base and is only behind its parent company, Facebook in terms of user-engagement. Research says that 7 out 10 hashtags used on Instagram are that of brands and 65% of top featured posts are that of products, this clearly speaks volume of the branding that enterprises have done through the platform. Being an image driven social network, Instagram quickly grabbed the eyeballs of  brands and individuals. Verticals like Food tech, E-commerce, Photography, etc. works wonders on Instagram. Not just this, individuals got to the platform to express their personal views, paving way to the rise of a whole new level of ‘influencer marketing’, concepts like; ‘Insta-Meet’ no more sound strange to the Social Media savvy generation.

Moving on, Instagram has shown a great progress in commercializing itself. The introduction of videos, analytics and many more has boosted the commercial power of the mobile app. Instagram is also expanding its market by making it available on Windows 10 PCs. The future of this feature is yet to be decoded but it seems promising.

What took me by surprise is the recent introduction of ‘Shop now’ button for Instagram. The platform will no more be a ‘window shopping only’ place but will ensure a complete shopping experience for the E-commerce portals. Now brands can tag upto 5 products in a picture and can redirect the users to their website. I expect this to be a huge game changer for the brands as well for the influencers. Bloggers working on brands can directly measure the amount of sale garnered because of their participation and can ask for direct share in profit, in the similar way brands can focus on creating more inclusive and collaborative campaigns.

The only drawback which I see now is the rise of ethical issues in advertising. Brands might pay a good amount to Instagram to advertise on the platform but how will the users identify between the real and paid recommendations given by Bloggers/Influencers. This might not be a concern from the commercial point of view, but looking from the Instagram’s credibility perspective; this will create issues as it is still a self-reporting platform which relies on user recommendations for flagging the irrelevant posts.

To conclude, we can only say that right now its time to simply sit back and watch the feature growing. It might become a great success or might meet the fate of Pinterest shop now feature, this genuinely depends on the shoppers.

Header Image Courtesy: www.allure.com

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

 

 

Tinder: When Dating Meets Marketing

Dating is no more a taboo for the Indian youth. Youngsters are getting to Tinder, TrulyMadly, Happn and a lot more dating applications to find a match. Most of these mobile applications rely on Geo-targeting to help their users find a partner. Tinder alone boasts of a 50 million user-base where more than 85% are aged between 18-34. Tinder offers a great opportunity for startups and enterprises to reach out to consumers with a more personalized experience.  However, the brands need to be really smart in making a move. Tinder has some really successful campaigns to boast about overseas but in India we haven’t yet seen any brand harnessing the opportunity well.

The user base of Tinder in India is majorly restricted to metro cities, this is an opportunity and a threat as well. Since, there’s least competition on the platform in India, enterprises and startups can smartly plan campaigns that are engaging and hit the right nerve of the users. Campaigns like that of ‘Ex-Machina Stunt‘ can be a huge success. Bollywood and Hollywood Filmmakers can engage Indian audience with Tinder profiles of their lead actors or villains and set the town talking easily for movie promotion. In the same way, small enterprises or restaurants can attract audience like Domino’s Pizza which allowed Tinder users to swipe right some great deals on Valentine’s Day. In a similar fashion Gillette did a marketing research on Tinder just to find out as to how facial hair affects the popularity of men on dating platforms.

Looking from the Tinder’s perspective, the dating application really needs to allow such campaigns on its platform to boost its popularity in India. Campaigns related to movie promotion/restaurants/social causes etc. will create curiosity among the youngsters and compel them to install the mobile application.

My suggestions for Tinder Campaigns: A find-your-team-match for the Indian Premier League: A campaign wherein the Tinder users can interact with their favorite teams and once they have swiped right the team they wish to support, the teams can tell the users as why they should be with them and redirect the users to their Instagram/Twitter handles. This cross-promotion will help not just boost the social media handles but will increase the branding.

To sum up, being a Digital Marketer, this is going to be an exciting phenomena to watch out for. I am really looking forward to see which Indian brand really takes the risk of starting with a Tinder campaign and making it a success in this world of opportunities yet uncertainties.

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *