When Engineers define the Future: My Experience at NASSCOM Engineering Summit

You know life is blissful when you get paid to study technology all day long, write about it, travel for it, meet great people, enjoy good hospitality and a lot more. I can never imagine a job as fulfilling as mine. Being working for NASSCOM [National Association of Software Companies] gave me this golden chance of attending the NASSCOM Design and Engineering Summit consecutively for the second year. Ah yay!

Themed on ‘Imagineering for the Digital Future‘, the summit discussed topics like Design Thinking, Rise of Internet of Things, BigData usage and Artificial Intelligence, Self Driving Cars, 3D Printing, Aerospace designing, to transforming a traditional enterprise for a digital age. Presided over by who’s who of the industry, the two-day extravaganza was enough to blow your mind with insights and jaw dropping facts.

Starting with the workshop on connected vehicles led by S. Sreegururaj from Tech Mahindra talked about the rising need of sensor-driven smart vehicles and the market seems to be very receptive. Another masterclass was led by Deepa Bachu from Pensaar India on Design Thinking. One of the most interactive sessions, she helped people create the road map to design thinking and the key point to takeaway: ‘Innovation is not just about products, it’s about business models. ct-ksbvwiaq7vki-jpgArdhendu Pathak from Airbus conducted various 3D Design activities in his Deep Dive Session. Attendees came up with innovative solutions like how can 3D Printing help in Disaster Management, in Medical conditions and a lot more. Ardhendu summed up beautifully saying, ‘Collaboration is the way of life.‘ Then came the man who won our hearts and left us awestruck by his endurance of empowering India with a Self Driving Car, Roshy M. took the stage to talk about his personal project. His vision of developing extremely sophisticated predictive models that can work on Indian roads and his countless trials inspired every attendee. We wish him all the best and wish that his dream comes true soon.

Moving on to the main conference, R. Chandrashekhar, President, NASSCOM talked about how the lines between the manufacturing and software is blurring. Kevin Ashton, the much awaited speaker and Father of IoT gave us the mantra of technology evolution, ‘Technology moves from Ridiculous to Miraculous and finally to Monotonous.

Kevin Ashton left us speechless with his predictions.
Kevin Ashton left us speechless with his predictions.

Talking on the challenges of enterprise transformation, Paul Humphries from Flextronics confessed that it’s difficult for a hardware company to make software. Day 1 ended with a superb advice coming from Karthikeyan Natranjan from Tech Mahindra saying, ‘Don’t take a bazooka to kill mosquitoes’ referring to solutions fitting the problem.

Day 2 started with a fireside chat with S.N. Subrahmanyam, M.D., L&T and he shared the company’s vision of, ‘Digital Enterprise that builds the physical world.‘ Followed by him, Thomas Jakob from Bosch shared, ‘One of the key barriers we found in Bosch was, it’s not about the technology, it’s about the business model.‘ on the enterprise upgradation. In an exciting revelation, Prassana from Mercedes Benz told us that, ‘The best time for automobile is yet to come.‘ Supporting the fact, Karthikeyan Natranjan also said, ‘It’s going to be an exciting time for automobile industry. We are going to jump 3 curves in 2 decades.

The summit was well concluded with the signature statement coming from Silvio Pietro Angie, ‘Design makes the world a better place.’

A learning that will stay with me for a very long time, NASSCOM Design and Engineering Summit was nothing less than a roller coaster ride. It passed in a blink of an eye but has given me the pride of a contributor in its success. To sum up, I would say, ‘Disruption has existed and will tend to exist, you can either be excited to embrace the change or get disrupted and die.’

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

Hike Messenger: Rise of The Indian Unicorn

The story of youngest Indian unicorn
The story of youngest Indian unicorn

Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success.


Hike offers around 10,000 stickers in about 40 languages for ultimate user experience

The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup to achieve the feat of hitting the mark of a Billion Dollar evaluation. While the world goes gaga over the success of this 4-year-old Indian messenger app, it’s time to understand what did they do so right?

Founded by Kavin Mittal, Hike Messenger was just another messaging app in playstore and Apple app store till few years back but they had innovations to offer and that was free internet SMSing. That was a time when smartphones were owned by a few privileged ones and internet SMSes were much needed. Hike messenger quickly captured the eyeballs of college going crowd and became a personal favourite for the age group and rest is history.

What fascinates me most is the idea behind the innovation. Kavin Mittal got the idea of inventing a messenger like Hike when he saw a Golgappa seller talking on a primitive phone. He wanted to address the strata of society which is yet to discover the privileges of high-end smartphones. He quickly made progress by providing news and cricket updates on Hike app itself. The smart move clearly showed his vision of capturing a market owned by low-cost smartphones which have less memory to accommodate multiple applications. Cricket being a religion in India definitely has a huge fan following and its updates are must for every citizen. With Hike messenger allowing its users to get them on one single platform without the pain of having another app in phone was a bonus. Other than this, Kavin tied up with leading e-commerce and other portals to provide free coupons which wooed the young crowd even more. From the strategy of giving top-up recharge to those who used Hike messenger more than Whatsapp to introducing privacy mode to protect profile picture and status updates, Kavin has beautifully played on the psyche of young India. The mobile app’s marketing technology has fetched it around 100 million users. On an average its users are exchanging 40 billion messages per month and are spending 120 minutes per week using it. capture-20160926-130441

The success story is not just about the innovation which Hike messenger brought in but also about the way they marketed it. Not long back, the TVCs of Hike messenger clearly targeted the teen and screamed of privacy settings, free coupons, live cricket and news updates which the teens and youth of this generation greatly need. The Social Media Channels of Hike messenger are as quirky and attractive as the coming generation. Their Moment Marketing skills are at par, they don’t miss a single festival or occasion to introduce cool stickers and send wishes to their users. Thus, a much personalized experience. The Digital Marketing spent of Hike Messenger speaks volume of how much they take their Digital presence seriously and this has helped them grab eye-balls of investors. With backing from brands like Bharti Softbank, Tencent, Foxconn Technology group and many more big names, Hike Messenger has proved that it is here to stay!


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

Mobile Innovation: When Big Challenges Come In Small Packets

‘Do you remember the last time you booked a cab or ordered food on call?’

‘Do you remember the last time you uploaded a picture on Facebook via Desktop?’

‘Do you remember the last time you used a physical calendar to check the date?’

No, you don’t and that is the Big Change which Mobile Technology has brought into our lives and its impact tends to be increasing day in and day out.
Mobile Innovation 1
With the advent of mobile-age, technology is shrinking its size to fit into the palms of the user. This phenomenon is only set to grow with the Internet of Things and automation growing from mere buzzwords to a way-of-life. The mobile technology has moved ahead of being restricted only to the tech-savvy verticals of the industry, it’s causing impact even in unconventional arena like, fashion, Medicare, fitness, military, etc. Mobile Innovations will bring about distinctively more changes in next 10 years than it happened in the last 10-15 years.

With the major ROI coming from Mobile devices, e-commerce and Social Media giants are focusing towards the Mobile Innovation. But what are the challenges that Mobile Innovation has thrown that it has driven the industry nuts?

Mobile Innovation 2One of the key challenges and the opportunity that the industry faces is, the entry barriers are relatively low for the newbies. This has put at risk the market leaders who are constantly exposed to a slew of inventive new competitors capable of rapid expansion. One of the greatest examples can be PokemonGo and Prisma, these innovators captured the market in a very short period of time putting other Mobile Apps and Games at loss.  A key learning which innovators can derive from their success that these apps banked on the emotional quotient of the consumer. Similarly, Hike Messenger smartly targeted the young consumers and made it to the Unicorn club, becoming the fastest Indian Start-up to attain the feat. The Messenger app is giving a tough competition to messaging giant Whastapp. The success story clearly shows how important it is for app developers to devise a good marketing strategy according to the changing consumption pattern.

 

Secondly, Mobile Innovation is led by Hyper-Adoption but also runs with the risk of Hyper-Abandonment. Statistics say that more than 23% of mobile-apps are abandoned by the users after a one-time use. Games like Angry Birds, Temple Run, Candy Crush and Subway Surfers which were once a rage, now hardly find any takers because of lack of innovation. Similarly, once considered as top internet calling apps, Viber, Line and Tango lost it once Whatsapp introduced the calling feature.

Thirdly, the lack and risk of regulations in the Mobile Technology space. While many of the mobile apps are accessing the unwarranted personal data of users, industry is finding it hard to deal with the BigData explosion which Mobile Tech is causing. Authorities need to create flexible regulations which can monitor the industry, yet restoring the freedom to innovate.

Fourthly, the need of enterprise collaborations in mobile space. Ixigo recently launched it’s Cab booking app named Ixigo Cabs that let’s you choose from service providers on one single platform. The application offers options from Ola, Meru, EazyCab, Jugnoo and many other cab services. The mobile app has been a huge hit as consumers now don’t have to download multiple apps for a similar purpose. However, this new innovation is a threat to Uber, as it hasn’t collaborated yet on platforms like these.  Similarly, social shopping apps like Wanelo and networking platforms like YikYak are steadily capturing the market, as consumer patterns are changing.

To sum-up Mobile Innovation can be the best and the worst that can happen to the industry. The right kind of innovation at the right time is a quintessential to survive. New players can draw inspiration from giants like Facebook, Google and Amazon, who constantly upgrade themselves to stay in the market, whereas the giants need to stay on toes and keep a tab of rising competition because acquisitions are no more a way of survival.
Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. Reach her on udisha0902@gmail.com