• ‘Shop Now’ on Instagram: From Marketing to Sales

    Instagram has registered a phenomenal growth since its inception. The photo sharing app boasts of a 500 million user base and is only behind its parent company, Facebook in terms of user-engagement. Research says that 7 out 10 hashtags used on Instagram are that of brands and 65% of top featured posts are that of

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  • Visual Marketing: The Game Changer for Digital Marketers

    Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and

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