Visual Marketing: The Game Changer for Digital Marketers

Visual Marketing is no new term in the Marketing world. Biologically validated, Human brain is more receptive towards visual information and takes it 90% faster. The reason why Image and Video are playing a heavy role in era governed by Social Media. The success of YouTube, as the third most visited website after Google and Facebook and Instagram beating Twitter in terms of user count shows that the consumption pattern of Digital world is clearly inclined towards the visual marketer. Even Facebook had to introduce video functions in its Click-To-Website, Carousel and other ad offerings. Virality of Memes and GIFs in Social Media is no hidden fact.

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Intel is rocking its Instagram Marketing with stunning visuals, testimonial videos and real time coverage.

Be it brands or celebrities, they all need to get set with marketing strategies using the power of visuals, specially videos. But the bigger challenge lies in being unique with your visual content, social media world offers a short shelf life of posts. You can definitely go back to Starbucks, Oreo or even Intel for inspiration for your Instagram strategy but you can’t really be successful if you don’t offer something which they don’t. These platforms are littered with stereotypical images of sunsets, birds, food, technology, etc. and the user may simply scroll away your content as well. Making the user stop by your brand is the challenge.

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Starbucks is one of the biggest brands on Instagram. They believe in making their brand a part of your routine.

This is again threatening for brands who are looking to create memorable brand stories. The right content at the right time is the thing. Brands really need to define their content themes, image templates, video shoots, much in an integrated manner to create impact. Good visuals backed by targeted ads can surely ensure desired ROIs for brands. Other than this, the targeting of online advertisements need to be meticulously planned. ‘My brand is for everyone’, doesn’t really works in Digital world. Customer Profiling based on age, gender, purchasing power, interest, geographical conditions is prerequisite. Other than this, use of relevant hashtags, timings and consistency in postings is equally important. YouTube videos and Instagram Images/Videos, both need to be interactive to ensure regular consumer engagement. Even a simple one-liner after your post text asking for audience feedback can make a lot of difference. Technical brands can rely on infograph for explaining their cases well, research suggests that presenters who use visual aids are 43% more effective in persuading audience. Slideshare has been highly instrumental in use of presentations to increase business outreach.

Other than these, another aspect of Visual Marketing is Live Streaming; the possibility with applications like Periscope, YouTube Live and Facebook Live have created are enormous for the Social Media Marketer. They can be thoroughly harnessed for sneak peeks, product presentations, behind-the-scene footage, question-answer rounds or simply live coverage of your event. You can even conduct contests with Live Streaming on any of the platforms and cross-promote it across channels. This makes your brand more interactive and fun.

Adding to these, usage of videos can also revitalize the Email Marketing for the better. Embedded videos in mailers can give a better glimpse of your message and definitely generate a greater ROI. Embedded videos can be used on websites as well to give a sneak peek into your product.

Coming to the end, Visual Marketing needs to be a priority for every Digital Marketer and I would advice that instead of rushing to generate fresh video and image content, take a back step; look inside your brand and pick what can be marketed. Use and convert your data into video and move forward to innovate more.

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

When Engineers define the Future: My Experience at NASSCOM Engineering Summit

You know life is blissful when you get paid to study technology all day long, write about it, travel for it, meet great people, enjoy good hospitality and a lot more. I can never imagine a job as fulfilling as mine. Being working for NASSCOM [National Association of Software Companies] gave me this golden chance of attending the NASSCOM Design and Engineering Summit consecutively for the second year. Ah yay!

Themed on ‘Imagineering for the Digital Future‘, the summit discussed topics like Design Thinking, Rise of Internet of Things, BigData usage and Artificial Intelligence, Self Driving Cars, 3D Printing, Aerospace designing, to transforming a traditional enterprise for a digital age. Presided over by who’s who of the industry, the two-day extravaganza was enough to blow your mind with insights and jaw dropping facts.

Starting with the workshop on connected vehicles led by S. Sreegururaj from Tech Mahindra talked about the rising need of sensor-driven smart vehicles and the market seems to be very receptive. Another masterclass was led by Deepa Bachu from Pensaar India on Design Thinking. One of the most interactive sessions, she helped people create the road map to design thinking and the key point to takeaway: ‘Innovation is not just about products, it’s about business models. ct-ksbvwiaq7vki-jpgArdhendu Pathak from Airbus conducted various 3D Design activities in his Deep Dive Session. Attendees came up with innovative solutions like how can 3D Printing help in Disaster Management, in Medical conditions and a lot more. Ardhendu summed up beautifully saying, ‘Collaboration is the way of life.‘ Then came the man who won our hearts and left us awestruck by his endurance of empowering India with a Self Driving Car, Roshy M. took the stage to talk about his personal project. His vision of developing extremely sophisticated predictive models that can work on Indian roads and his countless trials inspired every attendee. We wish him all the best and wish that his dream comes true soon.

Moving on to the main conference, R. Chandrashekhar, President, NASSCOM talked about how the lines between the manufacturing and software is blurring. Kevin Ashton, the much awaited speaker and Father of IoT gave us the mantra of technology evolution, ‘Technology moves from Ridiculous to Miraculous and finally to Monotonous.

Kevin Ashton left us speechless with his predictions.
Kevin Ashton left us speechless with his predictions.

Talking on the challenges of enterprise transformation, Paul Humphries from Flextronics confessed that it’s difficult for a hardware company to make software. Day 1 ended with a superb advice coming from Karthikeyan Natranjan from Tech Mahindra saying, ‘Don’t take a bazooka to kill mosquitoes’ referring to solutions fitting the problem.

Day 2 started with a fireside chat with S.N. Subrahmanyam, M.D., L&T and he shared the company’s vision of, ‘Digital Enterprise that builds the physical world.‘ Followed by him, Thomas Jakob from Bosch shared, ‘One of the key barriers we found in Bosch was, it’s not about the technology, it’s about the business model.‘ on the enterprise upgradation. In an exciting revelation, Prassana from Mercedes Benz told us that, ‘The best time for automobile is yet to come.‘ Supporting the fact, Karthikeyan Natranjan also said, ‘It’s going to be an exciting time for automobile industry. We are going to jump 3 curves in 2 decades.

The summit was well concluded with the signature statement coming from Silvio Pietro Angie, ‘Design makes the world a better place.’

A learning that will stay with me for a very long time, NASSCOM Design and Engineering Summit was nothing less than a roller coaster ride. It passed in a blink of an eye but has given me the pride of a contributor in its success. To sum up, I would say, ‘Disruption has existed and will tend to exist, you can either be excited to embrace the change or get disrupted and die.’

Udisha M.


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *