Dear Parents: Your kid might be a ‘Misfit’ and it’s OK! 

Header

Dear Parents,

You know what, what is our biggest fear? it’s the fact that at times people like us suffer from Identity crisis. We don’t know who we are, either we’re the ones who wear creative ideas on our sleeves or the ones who know number munching by the back of our hands.

I’ve suffered an identity disorder like this since childhood. I loved science but scored the highest in literature. I knew physics theorems by heart but still carried a sketchbook and color pencils in bag and drew random doodles. A confused kid as I was, I took up engineering only to teach  Othello to an English honors student and help her pass the exam. No, I’m not saying that I was some super talented idiot or I was not doing well in my engineering subjects. I’m just telling you, I was a confused misfit and still I’m doing OK!

I studied as hard as I could but my heart always belonged to script writing and fine arts. I can tell you more about classical and folk music than any subject expert of that field.

I switched professions right after I completed my degree. My family and especially my parents had to face all sorts of questions over my decisions. Most of the people thought they were rash and stupid things that I was doing.
Even when I stepped into the business of Social Media Marketing, I realized this was a field dominated by journalism and communication graduates and you could find stereotyping at every nook and corner. People thought that an engineer was an outsider and we’re nothing but geeks who don’t have an iota of creativity.

Keep that story aside as to how I proved them wrong and build what I wanted, bit by bit. What I want to tell you is, your kid might be a misfit, an introvert, or a I-know-what-I-am-doing brat. Please learn to listen to them if you can’t  agree with them always. I’m not asking you to back off and let them do what they want always but try to at least understand the world they’re living in which is much different and evolved than yours.

Digital marketing didn’t existed 10 years back and let me tell you the amount of number munching and creativity it needs in equal measures, a faint heart will fall apart too early here. Had my parents been too conservative about the job I chose, I wouldn’t have been this happy all my life and writing this to you. They accepted that their kid wasn’t like others who would be happy in simply graduating with an MNC job and a monotonous life ahead. They put up with my early stages of constant trying and failing and then trying again, my workholic attitude, my unreasonable rudeness when at work and a lot more. They were OK if I came home too exhausted to even give them  a call. They endured it all and still kept encouraging.

Your kid is special, let him choose what he wants. Your job is to be vigilant enough to educate him about everything. I never ask kids to believe that, ‘marks don’t matter.’, Marks definitely matter and that’s the reality check every kid needs to have growing up but what you need to tell them is that marks in your favourite subjects are the ones that matter the most! If you love English, score well in it and it’s ok if you can barely pass mathematics. If you’re good at sports, then strive to be the best sportsman in the world. Whatever you do, wherever you go, do what you love and give it all and rest everything will fall in place.

There’s no glory in being a frustrated engineer stuck in a job you hate and there’s neither any greatness in being a creative director. The glory only lies in choosing what you love and killing it with success. You can’t compare a Sachin Tendulkar to a Mark Zuckerberg, they both have toiled enough to attain what they have and that’s all that matters. I know MBBS graduates going for MBAs simply because they don’t want to be doctors all their life and trust me, we find it pretty normal.
I was lucky enough to have a family that understood and accepted the ‘misfit’ kid. I hope that someday your kid also grows up to say the same.

Header Image Courtesy: Mark Anderson’s Comics


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2017. Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

 

Hike Messenger: Rise of The Indian Unicorn

The story of youngest Indian unicorn
The story of youngest Indian unicorn

Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success.


Hike offers around 10,000 stickers in about 40 languages for ultimate user experience

The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup to achieve the feat of hitting the mark of a Billion Dollar evaluation. While the world goes gaga over the success of this 4-year-old Indian messenger app, it’s time to understand what did they do so right?

Founded by Kavin Mittal, Hike Messenger was just another messaging app in playstore and Apple app store till few years back but they had innovations to offer and that was free internet SMSing. That was a time when smartphones were owned by a few privileged ones and internet SMSes were much needed. Hike messenger quickly captured the eyeballs of college going crowd and became a personal favourite for the age group and rest is history.

What fascinates me most is the idea behind the innovation. Kavin Mittal got the idea of inventing a messenger like Hike when he saw a Golgappa seller talking on a primitive phone. He wanted to address the strata of society which is yet to discover the privileges of high-end smartphones. He quickly made progress by providing news and cricket updates on Hike app itself. The smart move clearly showed his vision of capturing a market owned by low-cost smartphones which have less memory to accommodate multiple applications. Cricket being a religion in India definitely has a huge fan following and its updates are must for every citizen. With Hike messenger allowing its users to get them on one single platform without the pain of having another app in phone was a bonus. Other than this, Kavin tied up with leading e-commerce and other portals to provide free coupons which wooed the young crowd even more. From the strategy of giving top-up recharge to those who used Hike messenger more than Whatsapp to introducing privacy mode to protect profile picture and status updates, Kavin has beautifully played on the psyche of young India. The mobile app’s marketing technology has fetched it around 100 million users. On an average its users are exchanging 40 billion messages per month and are spending 120 minutes per week using it. capture-20160926-130441

The success story is not just about the innovation which Hike messenger brought in but also about the way they marketed it. Not long back, the TVCs of Hike messenger clearly targeted the teen and screamed of privacy settings, free coupons, live cricket and news updates which the teens and youth of this generation greatly need. The Social Media Channels of Hike messenger are as quirky and attractive as the coming generation. Their Moment Marketing skills are at par, they don’t miss a single festival or occasion to introduce cool stickers and send wishes to their users. Thus, a much personalized experience. The Digital Marketing spent of Hike Messenger speaks volume of how much they take their Digital presence seriously and this has helped them grab eye-balls of investors. With backing from brands like Bharti Softbank, Tencent, Foxconn Technology group and many more big names, Hike Messenger has proved that it is here to stay!


About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *

I Will Never Grow Up

100I will never learn to grow up.

I will always be that little girl with larger than life dreams.

I don’t want to give up on the thought of fairy tales.

I still want to believe that I will fight the demons and win over them.

I still feel that someday, somewhere I will meet my Shrek who will accept me even if I look like an ogre.

I will never learn to grow up, never ever.

I still go crazy over Pokemon and I am not ashamed of it. I still listen to ‘I am Barbie girl.’ even if it’s no more considered cool.

I don’t want to grow up, I fascinate Peter Pan more than batman or any other super hero because he had the courage to go back to childhood even when he had aged in numbers.

I still need my mom like I used to when I was 5.

I will never grow up, I don’t want to.

Udisha M.

About The Author

An Engineer by degree, Digital Marketer by profession and a Blogger by passion, Udisha is an aspiring writer and a published poet. She has contributed on leading Indian and international defence forums. A born foodie, she has a keen interest in contemporary literature and cinema. She’s biased towards humans with intellect. Reach her on udisha0902@gmail.com


* © MagMug 2016 . Unauthorised use and/or duplication of this material without express and written permission from the author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the Author and www.magmug.com with appropriate and specific direction to the original content *