• It’s not a You Vs Us Battle: A Millennial’s Rant

    I’m a 90s kid (not a kid but a grown up) and it hasn’t been long since I celebrated my 25th birthday. It’s been more than 3 years in the industry and I think I’ve been trying to work as hard as I could. My college juniors look up to me for some gyaan and

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  • ‘Shop Now’ on Instagram: From Marketing to Sales

    Instagram has registered a phenomenal growth since its inception. The photo sharing app boasts of a 500 million user base and is only behind its parent company, Facebook in terms of user-engagement. Research says that 7 out 10 hashtags used on Instagram are that of brands and 65% of top featured posts are that of

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  • Tinder: When Dating Meets Marketing

    Dating is no more a taboo for the Indian youth. Youngsters are getting to Tinder, TrulyMadly, Happn and a lot more dating applications to find a match. Most of these mobile applications rely on Geo-targeting to help their users find a partner. Tinder alone boasts of a 50 million user-base where more than 85% are

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  • Hike Messenger: Rise of The Indian Unicorn

    Hike Messenger hit the billion dollar evaluation mark in the month of August and grabbed my attention. Following its success story for quiet some time now, here’s a candid take on the mobile messenger’s success. The recent evaluation of Hike Messenger has set the industry on rage. Founded on 12-12-12, it’s the youngest Indian startup

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  • Mobile Innovation: When Big Challenges Come In Small Packets

    ‘Do you remember the last time you booked a cab or ordered food on call?’ ‘Do you remember the last time you uploaded a picture on Facebook via Desktop?’ ‘Do you remember the last time you used a physical calendar to check the date?’ No, you don’t and that is the Big Change which Mobile

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